Are you ready to transform your business’s digital footprint and stand out in today’s crowded online world? Beyond Likes is your essential guide to building a powerful online presence that does more than just chase social media approval—it drives real, sustainable business growth.

Why This Book?

In a marketplace overflowing with options, simply having a social media profile isn’t enough. This ebook reveals how to create a digital identity that attracts customers, builds trust, and sets your business apart from the competition. Whether you’re a small business owner, entrepreneur, or marketing professional, you’ll find actionable strategies and expert insights tailored to your needs.

What You’ll Learn

• Website Mastery: Discover how to create a professional, user-friendly website that acts as your digital storefront. Learn the key features every site must have—responsive design, SEO optimization, clear calls-to-action, and accessible contact information.

• Website Builder vs. Developer: Get clear guidance on choosing between hiring a web developer or using a website builder, with pros, cons, and cost-effective recommendations for small businesses.

• Strategic Platform Selection: Identify where your target audience spends time online, so you can focus your efforts on the platforms that matter most.

• Social Media Content Strategy: Build a content plan that engages, educates, and inspires your audience. Learn how to post consistently, interact authentically, and establish your brand as an authority.

• Content Marketing: Uncover the long-term benefits of creating valuable content—like blogs, videos, and podcasts—that boost your SEO, drive traffic, and foster loyalty.

• Email Marketing: Grow your email list with effective incentives and segmentation. Personalize your campaigns to increase engagement and conversions.

• Online Reviews: Harness the power of customer reviews to enhance your reputation. Learn how to encourage positive feedback and respond to criticism to build trust and credibility.

• Analytics & Data-Driven Decisions: Use tools like Google Analytics and social media insights to track performance, set meaningful KPIs, and adapt your strategy for continuous improvement.

• Feedback Loops: Create systems for gathering customer input and using it to refine your marketing approach.

Who Should Read This Book?

• Small business owners seeking a step-by-step digital marketing roadmap

• Entrepreneurs launching new ventures and wanting to make an impact online

• Marketing teams looking to refresh their strategy with proven tactics

• Anyone who wants to move beyond vanity metrics and achieve real business results

About the Author

Rebecca Waltz brings over 20 years of marketing experience with global leaders. Her practical, approachable style and consultative coaching empower small businesses and marketing teams to confidently run their own programs and unlock their full potential.

Take the Next Step

Don’t let your business get lost in the digital noise. Beyond Likes gives you the tools, knowledge, and confidence to build a robust online presence that attracts, engages, and converts. Whether you’re just starting out or looking to level up your marketing, this ebook is your trusted guide to digital success.